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The program was developed and executed by Content & Co., the Los Angeles-based brand studio that creates cross-platform engagement opportunities for Subway. My Damn Channel will host and syndicate the two original web series created during the competition.
“Subway is a brand of opportunity,” says Tony Pace, Subway franchisee advertising fund trust chief marketing officer. “With the Subway Fresh Artists Filmmakers contest, we are providing an opportunity for
“The Subway Fresh Artists Filmmakers project is a rare opportunity for our students to create serialized content, which is extremely valuable given the likelihood that many of them will work in television or even branded entertainment after graduation,” says Brenda Goodman, head of the producing track and senior lecturer at the
“Developing this project with Subway and Content & Co. was an extremely collaborative effort, which ensured a very rich and worthwhile experience for our students. For most of the participants, Subway Fresh Artists was their first exposure to working within a ‘client service’ mindset, which will serve them well in their careers.”
Subway introduced the program to students in the
The two winning series are:
Do Whatever – A scripted comedy series from Andy Landan, Giles Andrew, and Alice Mathias featuring an overworked junior lawyer who convinces his computer genius friend to quit his job and start a business with him doing jobs that nobody else wants to do.
Jeff and Ravi Fail History – A scripted buddy comedy sci-fi series from R.J. Daniel Hanna, F. Brian Scolfield, and Ian Ward following a jovial slacker and his astrophysicist roommate as they stumble their way from the dawn of man to a post-apocalyptic future in a sputtering time machine.
Both series will make their official debut March 1, 2011, on My Damn Channel. As part of the screening schedule for the Fresh Artists campaign, Subway is partnering with My Damn Channel and