Industry News | April 28, 2016

Subway Offers Early Birds BOGO Breakfast

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All month long, early bird guests visiting participating Subway sandwich shops will enjoy a free savory 6-inch Subway breakfast sandwich with the purchase of any of their favorite handcrafted subs before 9 a.m. The limited-time BOGO offer from your neighborhood Subway sandwich shop allows guests to choose from any of their favorite subs and receive a free breakfast sandwich, both with unparalleled variety and quality of millions of fresh sandwich combinations to start your day right.

All May long, guests visiting their participating neighborhood Subway sandwich shop are invited to build their morning anyway they want by choosing from breakfast favorites like the mouthwatering Black Forest Ham, Egg & Cheese, the savory Steak, Egg & Cheese, or the Applewood Smoked Bacon, Egg & Cheese, made with their choice of egg or egg whites, a wide array of fresh veggies and flavorful sauces on a six-inch flatbread.

“Everyone knows the importance of breakfast to help fuel their day, that’s why this May we want to make your morning even better by offering a free Subway breakfast as a reward for enjoying any of our millions of fresh, handcrafted sandwich combinations,” says Chris Martone, executive chef for the Subway brand. “Our robust breakfast menu has something for everyone - whether you’re in a rush, on-the-go, or sitting down for your first meal of the day.”

The promotion will be supported in a new multi-platform campaign featuring the “Déjà Vu” creative spots airing in primetime broadcasts this Sunday. “Déjà Vu” is the latest creative approach from BBDO, the brand’s ad agency of record, which highlights creative repetition to clearly drive the deal home in a fun, lighthearted way.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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