Olo, a leading digital food ordering platform for the restaurant industry, announced Wednesday its partnership with Subway to integrate digital orders directly into the restaurant’s point of sale for the majority of the chain’s locations. The partnership allows Subway’s network of more than 20,000 U.S. restaurants to more seamlessly handle digital orders from third-party marketplaces.
Subway has integrated its systems and vast network of restaurants through Rails, Olo’s platform that enables restaurants to efficiently process and integrate orders originating from third-party destinations. Orders are unified on Olo’s platform and sent directly into the restaurant’s point of sale to improve operations efficiency and guest experience. It is a two-way integration, allowing Subway to benefit from accurate pricing and menu, while inbound orders are automatically directed to the restaurant’s point of sale and order management systems.
“As we explored solutions to manage orders from our third-party marketplaces, Olo stood alone in terms of efficiency, reach and ability to operate at the enterprise-scale necessary for Subway,” says Rob Tedesco, VP of Digital and Consumer Technology at Subway. “The integration of our systems to the Olo platform went very smoothly, allowing us to vastly improve restaurant operations at thousands of our locations – and without having to build or manage separate integrations for each of our third-party marketplace partners.”
Rails makes it easy for restaurant operators to list menu items on third-party marketplaces and drive incremental sales without the need to manage multiple tablets on the restaurant counter and disparate order flows. This integration reduces lag, increases order success rates, and enables faster and more accurate ordering experiences.
Subway joins Olo’s customer base of 300 restaurant brands with access to new Rails features such as:
- Price updater: Allows restaurant brands to set and adjust pricing for each marketplace they work with, which is then syndicated out to partners.
- Menu export: An automated service that alerts marketplace partners when menu changes are made. A store or menu change within Olo’s database will trigger the creation of a new store file along with a notification to marketplace partners.
“We’re thrilled to partner with Subway in a time when establishing a common digital ordering layer has become crucial for restaurant excellence,” adds Marty Hahnfeld, Chief Customer Officer of Olo. “Our experience in complex enterprise environments and menu synchronization has helped to make this digital integration a success.”