Subway restaurants announced Carissa Ganelli has been promoted to Chief Digital Officer. Ganelli is responsible for the brand’s global digital strategy and will lead Subway Digital, a team dedicated to transforming the guest experience through the integration of digital tools and an omni-channel strategy.
“Carissa’s strong commitment to Subway and her digital expertise make her a great fit for leading our digital team and taking them to the next level,” says Suzanne Greco, President and CEO of Subway restaurants. “She is an innovative, dynamic leader with a track record for delivering breakthrough initiatives and implementing digital strategies and technologies.”
Ganelli joined Subway in 2016 as Vice President of Marketing Technology and played a critical role in evolving the brand across digital channels. Over the last year, Subway has created new, convenient options for ordering and pick-up, including the new Subway App and features in the new Subway Fresh Forward restaurant design, such as self-ordering kiosks, digital menu boards, contactless payment solutions, and other technologies.
“I’m excited to be in this new role as the company continues to set the standard for digital innovation,” says Ganelli. “We are committed to investing in the best technology and the right strategy to connect our customers to the delicious food they have always loved.”
Ganelli brings more than 20 years of digital experience to her new position. Prior to joining Subway, Ganelli was CEO and founder of LightningBuy, a mobile commerce platform that converts mobile traffic to revenue, and held several digital marketing and strategy positions with top companies such as Digitas, enews.com and Coopers & Lybrand Consulting.
