Industry News | October 15, 2013

Subway Salutes Veterans Through Website, Social Media

Subway Restaurants announced it will continue its partnership with the non-profit organization Wounded Warrior Project (WWP) during this upcoming Veterans Day and will endorse a full range of programs and services for this generation of wounded service men and women and their families.

As part of the initiative, the brand will showcase stories from wounded warriors who have overcome hurdles upon returning from war on its website as well as on social media. Additionally, Subway Restaurants will make a financial contribution to WWP to help fund programs ranging from physical health and wellness to employment and family/peer support.

“Many members of the Subway family, including countless franchisees, employees, and loyal customers, have served our country,” says Jeff Larson, vice president of global marketing, Marketing Development and Activation at Subway restaurants. “Our partnership with Wounded Warrior Project is just one way we want to recognize their service and say thank you.”

The program will also launch an online campaign to encourage fans on the brand to recognize veterans. Videos featuring WWP alumni and their stories will go live on the restaurant’s website, and the brand will encourage its Twitter followers to talk about the inspiring veterans in their lives using the #SUBWAYSalutes hashtag. 

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