Subway, the world’s largest restaurant chain, will be serving free mini sandwiches, among other goodies and experiences, at five music festivals this summer. From May to August, Subway will take an interactive lounge known as “The Green Room, baked by Subway” on a roadshow to festivals, starting with this past weekend’s Hangout Music Festival in Gulf Shores, Alabama.
The Green Room, a restaurant, performance space, and lounge, will bring a “backstage” experience to the front of the house for all festival goers. Featuring live acoustic and DJ sets, meet-n-greets with artists and semi-famous internet people, a live-stream of mainstage performances, virtual games, prizes, sweet amenities like cookie-flavored lip balm (no joke), and free mini sandwiches, festival-goers can chill out and recharge however they please.
The headliners for these festivals are a big deal, including Lorde, The Weeknd, Red Hot Chili Peppers, Wiz Khalifa, and Chance the Rapper.
The Green Room is about much more than FREE MINI SANDWICHES (and high speed Wi-Fi, air conditioning, exclusive performances, phone charging stations, and personal refreshment stations). It’s about the journey Subway is on as a brand with our customers.
“Subway is a part of people’s lives everyday, and we want to expand into new territory to exceed the expectations of younger customers,” says Karlin Linhardt, SVP of Marketing for North America at Subway. “The Green Room provides an experience festival-goers can’t get anywhere else. It’s also a chance for people to connect with Subway in a fresh way, and reconsider how they see our brand.”
It’s an effort that epitomizes Subway’s larger transformation as a brand. The company recently did a new logo and uniforms. And the whole company is going to hang at festivals and lend a hand with the whole free mini sandwiches thing, including local franchisees and Sandwich Artists.
There will also be a sauce bar and fresh-baked cookies “offered sporadically,” while thirsty folks can chug new vitaminwater that will be served at select festivals.