As we’re getting deeper into the NFL season and Subway’s Footlong Season, with rivalries heating up, the brand is debuting its first commercial with NFL-great Deion Sanders.

This second wave of TV spots is the next installment of Subway’s NFL content, following the original commercials with coach Belichick and the Watt brothers Derek, J.J. and T.J. Watt. 

NFL Hall of Famer Sanders leaves some “interesting” autographs at a meet-and-greet. The commercial promotes the Footlong Season offer of a free footlong when you buy two and the new Buffalo Chicken Sandwich.

Subway also released its its new LTO Collection of chicken sandwiches inspired by game day staples:

The new Frank’s Red Hot Buffalo Chicken: This sub includes our tender chicken strips and new Buffalo sauce, made exclusively with Frank’s Red Hot sauce, toasted on your favorite bread and topped with fresh lettuce, tomatoes, cucumbers and ranch dressing.

The new BBQ Chicken: Stuffed with tender chicken strips toasted with sweet BBQ sauce, Subway recommends getting this sub topped with fresh lettuce, tomatoes, red onions and pickles. 

Marketing & Promotions, News, Subway