Subway restaurants are known for offering fresh vegetables on any sandwich, providing millions of guests with easy and affordable access to produce. Yet, millions of Americans face food insecurity and lack access to fresh produce. In honor of Hunger Action Month, Subway is joining forces with Feeding America to help provide access to nutritious food. There’s just one catch.
Starting Monday through October 18, those looking to help provide fresh produce to families in need can visit http://www.uglyveggierescue.com/ and “adopt” an “ugly” veggie of their own. Why an ugly veggie? Ugly veggies are sometimes odd-looking, always nutritious and delicious vegetables that are often discarded and wasted because of the way they look. And because every vegetable deserves a home at the kitchen table and every family should have access to a nutritious meal, Subway is partnering with Feeding America to bring the two together.
With each adorable, yet objectively “ugly” veggie adopted, a donation will be made to Feeding America to provide fresh vegetables for local food banks and pantries. In addition, Subway will match the donation up to $100,000.
Subway, a longtime partner of Feeding America, continually works to fight hunger and recently commissioned a study of parents, with children under 18, with Ipsos, a leading research company that uncovered:
- 92 percent of those surveyed are likely and willing to help fight food insecurity
- 83 percent shared they would do more if they had more time
- 54 percent of respondents believe more information is needed on how Americans can help fight hunger for more people to get involved
To further bring awareness to food insecurity and help raise critical funds for Feeding America, Subway is also partnering with performer and Feeding America advocate Nick Lachey. As a father, Nick understands the importance of incorporating fresh, healthy food such as produce into his family’s diet. He encourages fans to not only “adopt” an ugly veggie to fight, but also give back by volunteering. Everyone who adopts an ugly veggie is entered to win a grand prize trip to Los Angeles, California, to volunteer at the Los Angeles Regional Food Bank, a member of the Feeding America network, with Nick.