The Summit Group Communications, the longest-running advertising and public relations firm in the state of Utah, has just won the business of the Detroit Subway restaurants market. With this addition, TSG now represents 33 Subway restaurant markets with more than 4,100 restaurants in 14 states.
“We have been working with Subway restaurants for 25 years now,” says Bill Paulos, founder and CEO of TSG. “That longevity has created trust with the franchisees and boards that is foundational to our success and continued growth within the franchise. We look forward to expanding our work in Michigan with the addition of Detroit.”
The Detroit designated marketing area (DMA) is the 11th largest in the country, making the Detroit SUBWAY market one of TSG’s top largest clients. TSG also represents the Lansing, Grand Rapids, and Flint Michigan markets for Subway restaurants, nearly the entire state.