This Super Bowl, Pizza Hut is Offering America a Chance to Win Free Pizza

  • Industry News January 22, 2018
    Pizza Hut
    On the busiest pizza day of the year, Pizza Hut anticipates selling more than 2 million pizzas during the Super Bowl.

    A record-setting fast touchdown during The Big Game could mean free pizza across America.

    With help from superfast return specialist and former All-Pro Devin Hester, Pizza Hut is offering a one-of-a-kind chance at free pizza if the record for fastest touchdown in the history of The Big Game is broken on Sunday, February 4.

    The current record of 14 seconds, held by Hester, was set in 2007. To be eligible to win, Pizza Hut is inviting America to join its loyalty program—Hut Rewards—before kickoff and will give the millions of members who joined before kickoff a free medium two-topping pizza if the record is eclipsed on the Sunday of The Big Game.

    Since 2011, there have been 15 touchdowns scored in the first 14 seconds of a game, including regular season and playoffs.

    “Like I said in my retirement announcement, I owe it all to my speed,” says Hester. “I’m teaming up with Pizza Hut to challenge players in this year’s Big Game to score a touchdown faster than I did in 2007.  If they do, and I hope they do, Hut Rewards members will earn free pizza.”

    If the record is broken, Pizza Hut will deposit a free medium two-topping pizza into the accounts of Hut Reward members to be redeemed between Thursday, February 8 and Sunday, February 11 (including on National Pizza Day, Friday, February 9). To be eligible for this “Score Free Pizza Faster Promotion” from Pizza Hut, customers must be a Hut Rewards member or sign up for membership before approximately 5:26 p.m. (central time) on February 4. Hut Rewards is open to all U.S. residents age 13-plu.

    The Hut Rewards program continues to be the only national pizza rewards program to offer unlimited points on every dollar customers spend on food online. New in 2018, Hut Rewards members can now earn a free Medium Two-Topping pizza for only 150 points, making Hut Rewards the faster way to earn free pizza. In addition, members can earn a free Medium ANY Pizza for 200 points and a free Large ANY Pizza for 250 points.

    “When we launched Hut Rewards in 2017, we were committed to bringing the best loyalty program in the pizza category to our customers,” says Zipporah Allen, VP Brand Marketing and Consumer Insights, Pizza Hut, U.S. “The new 150-point redemption level allows members to earn a free pizza even faster, while continuing to offer program benefits they love including unlimited points on every online purchase.”

    New customers can visit PizzaHut.com, click on the Hut Rewards program opt-in and complete a brief profile to simultaneously create a digital account and enroll in Hut Rewards. Existing Pizza Hut customers can simply sign into their account and choose to opt-in to the Hut Rewards program.

    Once enrolled in the Hut Rewards program, customers can begin earning points immediately, and every dollar spent on food online goes toward a free pizza. Other benefits include exclusive offers, birthday rewards, and more. Hut Rewards points can be earned and redeemed during online or mobile orders only, for delivery or carryout. Taxes, tips, donations and gift cards do not earn points. Upon redemption, customer is responsible for all taxes, delivery charges and delivery minimums that may apply. Additional charges for extra cheese, pan crust and stuffed crust may apply. The “Score Free Pizza Faster Promotion” is void where prohibited or restricted by law.

    For additional information and full Hut Rewards Terms & Conditions, visit pizzahut.com/HutRewards.

    On the busiest pizza day of the year, Pizza Hut anticipates selling more than 2 million pizzas during the Big Game. That’s enough pizza to give every fan in the brand-new stadium in Minneapolis 30 pizzas each or 240 slices. Some other fun facts about Pizza Hut and the day of the Big Game include:

    • The day of the Big Game is the highest tipping day of the year
    • Drivers will log nearly 5 million miles on the day of the Big Game
    • Most popular pizza topping is pepperoni
    • Peak ordering time is exactly one hour before kickoff
    • More than 50 percent of orders come via digital channels, i.e. apps, pizzahut.com, Twitter and Facebook chatbot, Amazon Echo, and others
    • 94 percent of Americans eat pizza at least once a month
    • Average American eats about 46 slices a year

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.