SUPER CHIX announced the signing of new franchise development agreements for at least 20 additional restaurants with 13 in the Las Vegas, Nevada, and St. George, Utah, markets; five restaurants in the South Atlanta, Georgia, market; and two restaurants in the Reno market.
“We continue to be excited for the continual growing interest in the SUPER CHIX Brand and for the solid franchise groups we are attracting to SUPER CHIX – all strong, seasoned and experienced restaurant groups. These new franchise groups are incredibly solid, already active in other concepts in these markets, and they will bring a lot of value to the SUPER CHIX Brand and our development,” says CEO Darryl Neider.
“We are delighted to be working with so many interested franchise development groups who have deep experience and background in the high-end, counter-casual dining market. Everyone who comes to our newly-branded restaurants, tries our food, and experiences our concept, wants to get involved with SUPER CHIX. These new developers, in addition to the new groups signed in 2020 for 70+ restaurant locations, enhance the strength, reach and depth of the SUPER CHIX Brand. Within the last 10 months – since March of 2020 – we have signed new market commitments for 90+ new restaurant locations and now have commitments for restaurant locations in 15 states. We expect this momentum will lead to additional franchise market deals and solid restaurant opening growth in 2021 and beyond and we are thrilled to bring SUPER CHIX to new guests throughout the country. In 2021, we anticipate 14-20 new restaurants openings in all of our existing and new market territories, with more than double that number and more in 2022 and beyond,” he said.
SUPER CHIX is a premium counter-casual dining experience bringing together superior and fresh ingredients, first-class preparation methods and recipes, in a fun and welcoming dining environment. We’re not a fast-food joint: in addition to its superior, never-frozen crispy and grilled chicken sandwiches & tenders and hand-cut fries, SUPER CHIX also specializes in fresh salads and in-store churned, hand- dipped premium frozen custard.
