Jersey Mike’s Trend Tracker survey of 95,749 individuals revealed some surprising sandwich eating habits. Jersey Mike’s Subs, known for its fresh sliced/fresh grilled subs, rolled out the survey, designed to capture a slice of American life, in honor of National Sandwich Day on November 3. In celebration of National Sandwich Day, Jersey Mike’s is offering a $2 Off Any Regular Sub Coupon to its email club members and fans on social media (Facebook, Instagram, and Twitter) to be used on that day.
Seven out of 10 people say they eat sandwiches at least twice a week.
Nearly one-third (32 percent) say they eat sandwiches three to five times per week.
Which age group eats the most? Baby Boomers (ages 52 to 70) have it: 44 percent say they eat 3 subs or more a week compared to Generation Xers (ages 35 to 51) at 35 percent and millennials (ages 18 to 34) at 29 percent.
It’s (not) a Wrap: Top 5 Sandwich Types
Sub sandwich (64 percent)
Grilled sandwich (11 percent)
Deli sandwich (10 percent)
Wrap (8 percent)
Club (7 percent)
Favorite Place to Eat a Sub?
Half of all respondents (51 percent) prefer to eat their sub at home.
Nearly one-third (31 percent) say they like to eat at the sandwich shop.
Least likely location? The bathtub: 498 people said they do enjoy their sub in a tub.
To Share or Not to Share?
Half (50 percent) of all respondents say they most want to share their sub with their significant other.
Still, while mom may have taught us to share, nearly one-third (28 percent) of respondents say they don’t … at least not their sub.
Subs & Generations
Jersey Mike’s Trend Tracker found that millennials eat an average of one sub per week and lean toward Jersey Mike’s #7 Turkey Breast and Provolone, while Generation Xers prefer the sub shop’s #13 The Original Italian and eat a sub an average of twice a week. Boomers eat an average of three to five subs per week and also lean toward the #13 The Original Italian.
Jersey Mike’s Trend Tracker gathered 95,749 responses between October 18 and October 20. In exchange for answering brief questions, the company emailed a $2 coupon to respondents. Trend Tracker captures a slice of American life.
Started in 1956, Jersey Mike’s now has 1,500 restaurants open and under development nationwide.