Industry News | July 12, 2017

SusieCakes Expanding to Fort Worth

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SusieCakes, an all-American, home-style bakery, will open its third Texas location this fall at Fort Worth’s trendy Westbend Shopping Center in the University District.

The company specializes in an array of sentimental dessert favorites made from scratch using fresh, simple ingredients by on-site bakers. SusieCakes founder Susan Sarich says, “If you can’t spell it, we don’t bake with it. Just like our grandmothers, we do not use any mixes, artificial preservatives, high-fructose corn syrups or trans-fats in our products. We bake our products from scratch using only the freshest and finest natural ingredients, including European-style butter and premium chocolate.”

Presenting a welcome alternative to the artificial flavors and preservatives found at most grocery-store bakeries, SusieCakes offers a variety of nostalgic desserts in a friendly, old-fashioned neighborhood experience. Specialties include frosted layer cakes in familiar flavors such as Southern Red Velvet, Six Layer Chocolate and Tropical Coconut. Rotating seasonal offerings feature crumble topped fruit pies baked in flaky crusts and holiday-inspired treats. A selection of traditional cookies and bars includes soft and chewy snickerdoodles, fudgy brownies, seven layer bars and Susie’s famous whoopie pies. The brand is best known for its classic Vanilla Celebration Cake, custom decorated cakes and its cupcakes, which are filled with delicious frosting, resulting in a moist, yummy cupcake bursting with flavor.

SusieCakes also offers the services of a Celebration Specialist, a cake connoisseur available for guests to work with to create their dream custom confection. Equipped with an iPad full of photos for inspiration, the Celebration Specialist hosts tastings by appointment and guides guests on creating the perfect dessert spread for any celebration. Children’s birthdays, weddings and other special occasions receive a sweet touch with artistic, hand-decorated stacked cakes, cookies and cupcakes designed to match party colors and themes.

The first SusieCakes bakery opened eleven years ago in the Brentwood neighborhood of Los Angeles and since then, the company has steadily expanded to include locations throughout California from San Diego to San Francisco. “We hope we can make any occasion, or anyone’s day, a little sweeter,” says Sarich, “We were excited by the warm reception we received from Texans after opening bakeries in Dallas and Plano last year. Fort Worth was the ideal choice for our next location because of its commitment to family and tradition, which reflects the inspiration behind SusieCakes. We look forward to becoming a new part of those traditions for the community as we help them celebrate life’s special moments.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.