SusieCakes, an all-American, home-style bakery, will open its second Texas location in Plano’s Preston Towne Center at 4909 W. Park Blvd on October 29.

The company specializes in an array of sentimental dessert favorites made from scratch using fresh, simple ingredients by on-site bakers. SusieCakes founder Susan Sarich says, “If you can’t spell it, we don’t bake with it. Just like our grandmothers, we do not use any mixes, artificial preservatives, high-fructose corn syrups or trans-fats in our products. We bake our products from scratch using only the freshest and finest natural ingredients, including European-style butter and Guittard chocolate.”

Presenting a welcome alternative to the artificial flavors and preservatives found at most grocery-store bakeries, SusieCakes offers a variety of nostalgic desserts in a friendly, old-fashioned neighborhood experience. Specialties include frosted layer cakes in familiar flavors such as Southern Red Velvet, Six Layer Chocolate and Tropical Coconut. Rotating seasonal offerings feature crumble topped fruit pies baked in flaky crusts and holiday-inspired treats. A selection of traditional cookies and bars includes soft and chewy snickerdoodles, fudgy brownies, seven layer bars and Susie’s famous whoopie pies. The brand is best known for its classic Vanilla Celebration Cake, custom decorated cakes and its cupcakes, which are filled with delicious frosting, resulting in a moist, yummy cupcake bursting with flavor.

SusieCakes also offers the services of a Celebration Specialist, a cake connoisseur available for guests to work with to create their dream custom confection. Equipped with an iPad full of photos for inspiration, the Celebration Specialist hosts tastings by appointment and guides guests on creating the perfect dessert spread for any celebration. Children’s birthdays, weddings and other special occasions receive a sweet touch with artistic, hand-decorated stacked cakes, cookies and cupcakes designed to match party colors and themes.

The first SusieCakes bakery opened 10 years ago in the Brentwood neighborhood of Los Angeles and since then, the company has steadily expanded to include locations throughout California from San Diego to San Francisco. “We hope we can make any occasion, or anyone’s day, a little sweeter,” says Sarich, “When we were searching for our second location here in Texas, it was important to us to find another location that is a close-knit community and very family-friendly like the our Preston Center store. We are thrilled about Plano and have already been warmly welcomed by our wonderful neighbors.”