Industry News | February 28, 2010

Sweet Spot For The Sweet Tooth To Open In Texas

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Nestlé Toll House Café by Chip, a premiere dessert café, announces the opening of its newest franchised café at Watters Creek at Montgomery Farm in Allen, Texas. This opening marks the sixth franchised café in the Dallas Metroplex.

Located in Watters Creek, a resort-style shopping center, the new café opened for business on February 23, and had an strong pre-opening weekend as customers sampled a taste of the “Very Best” cookies the café offers.

“It is a great opportunity for me to expand into multiple stores with this successful concept," says franchisee Faisal Khan. "The support team is very professional and helpful to us. Our decision to be a franchisee with this concept is one of the best decisions we’ve ever made.“ Khan and his wife Beenish are seasoned multi-unit Subway franchisees.

On Saturday, February 27th during the location’s grand opening weekend, the café will share “1000 smiles” with customers who visit the location. The team will distribute 1000 free mini chocolate cookies to guests from noon until closing.

“We are excited about establishing a relationship with the Allen community and are proud to have the Khans as a part of our Franchise family," says Valerie Shropshire, director of marketing for Crest Foods, Inc. and franchiser of Nestlé Toll House Café by Chip. "We look forward to welcoming our neighbors for breakfast, lunch, and dinner treats, providing an unforgettable dessert experience, and becoming an important part of the Allen community."

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