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    SweetFrog Brings Back 'Deck the Halls' Christmas Spectacle

  • Industry News December 14, 2017

    SweetFrog Frozen Yogurt will put on a real Christmas spectacle throughout the holiday season with “Deck the Halls” benefit nights hosted by participating locations from coast to coast.

    Church and school choirs throughout the country have partnered with local sweetFrog shops to host benefit night fundraisers. These choirs will perform all the holiday favorites as part of “Deck the Halls” events built to help them raise much-needed funds for local initiatives. To make these events even more special, sweetFrog will produce a video Christmas Card, using a montage of local choirs performing all over the country. The video Christmas Card will then be posted on all sweetFrog social media outlets.

    As part of the “Deck the Halls” event, each participating sweetFrog shop will help the choir raise funds while providing each member with a free frozen yogurt. And for parents, grandparents, neighbors, friends, and other choir supporters who come to enjoy the music, sweetFrog will donate a portion (25 percent recommended) of the sales from all items purchased by those guests while the choir is performing.

    “All of us at sweetFrog love this annual event that gets us in the Christmas spirit,” says sweetFrog’s CEO, Patrick Galleher. “It’s a wonderful time of community fellowship as people come together to celebrate Christmas. What better way to do that than enjoying the sounds of the season sung by local choirs?  We are proud to showcase great local talent and support local churches and schools, while helping our sweetFrog owners generate some serious winter foot traffic!”

    Two sweetFrog owners, in particular—Holly Silveous of Charles Town, WV and Angela Houle of Biddeford, Maine—are all-in on Deck the Halls this year and are thrilled to give back to their community.  Silveous, who also works as a teacher in her small town, is excited to host the first “Deck the Halls” event in her store on Wednesday, December 13.

    “We invited a local school choir of 4th and 5th graders to perform,” according to Silveous. “Because its kids, I’m anticipating a huge crowd, which is great. Children really shine when they have a chance to perform in front of an audience, so I want to pack the place out.  We’ll move tables out of the way to make more room, if needed. Also—my manager will be taping their performance because I want to make sure they’re included in sweetFrog’s video Christmas Card. How cool will that be for them to be a part of something this big?”

    Similarly, Houle is gearing up for “Deck the Halls” events with a girl scout troop on Thursday, December 14 and a local high school choir on Friday, December 15.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.