SweetFrog Frozen Yogurt will celebrate the First Day of summer Thursday (June 21) by hosting a Free Yogurt Day at the Gloucester, Virginia, location.
Gloucester sweetFrog guests will enjoy free servings of their favorite sweetFrog flavors—complete with delicious toppings—from open to close on Thursday, June 21, to honor the store’s recent reopening. This celebration comes on the heels of the Gloucester location’s Grand Re-Opening event that was hosted on Saturday, June 16.
SweetFrog’s CEO, Patrick Galleher, is thrilled the frozen yogurt chain’s award-winning name will remain a fixture in the Gloucester community.
“We’re thankful to be a popular choice for families looking for a sweet escape from the summer heat,” says Galleher. “We consider each of our stores a big part of the surrounding community—a key ingredient of a successful local economy. With the continued support of sweetFrog frozen yogurt fans, we’re looking forward to serving customers for years to come in Gloucester, across the country, and around the world.”
A refresh of the store’s interior design awaits customers who attend Free Yogurt Day at the Gloucester location on June 21. Local customers in Gloucester and Huntsville, Alabama have already been enjoying this design refresh, and the new and improved in-store experience it offers, since both stores re-opened earlier this June (Gloucester on June 7 and Huntsville on June 9). Local families in Huntsville can also expect their own Grand Re-Opening event on June 30. The locations of both stores are as follows:
The Gloucester and Huntsville re-openings occurred soon after sweetFrog’s successful acquisition of five Hoopla stores in New York. Another two-store acquisition in Reno, Nevada and a Grand Opening for the brand’s first military base location in Fort Belvoir, VA are coming in July as well.
Galleher says all of these developments are part of sweetFrog’s dedication to smart and sustained franchise system growth.
“With 340 locations and growing, we’re one of the hottest franchises in the country,” says Galleher. “Whether we’re taking over existing locations or launching brand new stores, we’re a best-in-class brand with no plans of slowing down. It’s an exciting time at sweetFrog, and we’re only getting bigger and better as we grow with our fantastic franchise partners.”
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