SweetFrog Frozen Yogurt, the nation’s leading frozen yogurt chain, named America’s Best Frozen Yogurt by The Daily Meal and a Top New Franchise and Top 25 Franchise for Veterans by Entrepreneur Magazine, hosted the most successful sweetFrog conference to date at the beautiful Virginia Crossings Hotel & Conference Center in Glen Allen, Virginia, from October 3–October 5.
The conference was the culmination of a productive and prosperous year. sweetFrog’s commitment to premium service, family friendly corporate culture and engagement with the community has produced one of the best years yet in 2017 and put the brand in perfect position for long-term success.
Nearly 150 attendees from locations across the country participated in the 3-day conference full of educational sessions, leadership workshops and lively social hours. The large attendance is reflective of sweetFrog’s impressive year-to-date system growth. The company is on a hot streak, securing 43 new signed agreements and generating increased same store sales across the board in 2017.
SweetFrog’s CEO, Patrick Galleher, credits all sweetFrog franchisees, managers, employees, and corporate staff members for their commitment, drive and tenacity. He says sweetFrog’s success can be attributed to the company’s great people and their commitment to the company’s core values.
“This company was built on the premise of remaining faithful to our commitment to our local communities, and that remains the case today,” says Galleher. “We developed and implemented strategies and practices that would reinforce our position as a leader within the industry and pillars in each community we serve. I am delighted by the progress we’ve made in 2017, and encouraged about what’s in store in the year ahead.”
Under Galleher’s direction, sweetFrog refuses to rest on its laurels. The company is making a concerted to expand and further establish itself as the frozen yogurt industry leader as it makes rebrands and acquisitions and non-traditional and mobile agreements a top priority.
Further, the innovation at sweetFrog knows no bounds. 2017 proved to be another successful year for unique product launches for the company. The sweetFrog State of the Union delivered at the conference highlighted several thriving new additions:
The conference also allowed sweetFrog to recognize and honor individuals who played a large role in the company’s success during a fabulous awards dinner ceremony. Award winners included:
“I commend everyone who took part in the planning, organization and execution of this fantastic 2017 conference,” says Galleher. “The entire weekend was reinvigorating. It gave us a chance to celebrate the company’s accomplishment and gives us guidance as sweetFrog continues to provide the global community with hoppiness and delicious frozen yogurt treats.”
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