SweetFrog Frozen Yogurt is riding a wave of expansion momentum into 2018 as it builds on a strong 2017.
SweetFrog, a leading national chain defined by wholesome values and the best tasting frozen yogurt in the category, rapidly expanded its national and international presence in 2017. SweetFrog welcomed 44 new units into its franchise family last year, representing a 64 percent year-over-year increase in franchise development sales compared to 2016. These new locations, a mixture of traditional brick and mortar, non-traditional, and mobile locations (including sweetFrog’s game changing mobile food truck and trailer options), highlight sweetFrog’s willingness to embrace innovative and trendsetting approaches to reach families on-the-go.
SweetFrog’s CEO, Patrick Galleher, says the recent growth is a testament to sweetFrog’s willingness to develop mobile and non-traditional franchise opportunities that connect well with today’s customers.
“We’ve developed multiple different franchise opportunities that allow our franchise partners to make sweetFrog accessible to customers in any market,” says Galleher. “We’ve recently launched a series of mobile truck and trailer franchise operations and our very first location on a military base will open shortly. The fantastic franchise partners operating these mobile and non-traditional locations will create success stories we can replicate in national and international markets. We’re proud to offer the most creative franchise opportunities in the industry and are excited to help countless future franchise owners launch the appropriate sweetFrog franchise model for their local customer base.”
The cold winter months aren’t slowing sweetFrog’s hot streak in 2018. SweetFrog franchise owners are preparing to open several new locations in Q1, including:
- Josh Gibson–Lynchburg & Forest, VA–January
- Mike Williams–Sevierville, TN–February
- Patrick Beard–Timonium, MD–February
- Tim Barber–Ft. Belvoir, VA–March
SweetFrog executives expect to keep the momentum rolling throughout the year. The bar is set high this year as sweetFrog looks to enter new markets in unique ways aimed at keeping pace with rapidly changing family lifestyles.
According to Shemar Pucel, sweetFrog’s Director of Franchise Marketing & Development, here are the company’s franchise development goals for 2018:
- 25-35 New Locations
- 5 Mobile Locations
- 5 Non-Traditional Agreements
- 2 New International Locations
- Pucel admits the goals are lofty, but attainable.
“We are looking to continue to enter new markets and build up locations through Texas, Florida and California,” says Pucel. “At the end of 2018, we expect to have 400 open locations, including two or three new states, like New Jersey. An emphasis on rebrands and acquisitions, and a continued push for more mobile and non-traditional locations, will allow us to put our franchise owners in the best position for success.”
