SweetFrog Frozen Yogurt announced a nationwide acquisition and rebranding push to add as many U.S.-based locations as possible to the sweetFrog franchise family in 2017 and beyond.
SweetFrog’s CEO, Patrick Galleher, will direct this full-scale effort. Galleher says sweetFrog’s award-winning reputation, supply chain, and cost structure makes the frozen yogurt franchise an attractive fit for any chain seeking to be acquired and any store owner considering a rebrand.
“There has never been a better time to launch an acquisition and rebranding push on behalf of sweetFrog,” Galleher says. “In the past two years, we have hired phenomenal corporate employees, added passionate franchise owners, and, of course, continued to serve the best-tasting frozen yogurt, ice cream, and gelato in the market. We have kept fan-favorite flavors and introduced new, cutting-edge flavors our customers love. These efforts have reinforced sweetFrog’s status as the nation’s leading frozen desert brand, earning sweetFrog countless industry awards and helping the company grow to 340 total stores in 27 states, including 10 international locations in Egypt and the Dominican Republic.”
Galleher also referenced specific milestones and company initiatives that make the timing perfect for this acquisition and rebranding effort.
“Our supply chain, cost structure, brand name, and many other important factors can help any other frozen yogurt location become more profitable if they join our award-winning franchise system,” Galleher says. “Additionally, we have recently achieved multiple important milestones that highlight the reach and impact of the sweetFrog brand. These include securing a fantastic NASCAR sponsorship agreement with rising driving star Gray Gaulding and reaching 2 million active sweetFrog customer loyalty program members earlier this year.
“For these reasons and many more,” he adds, “we’re excited to add new sweetFrog locations this year as we acquire other self-serve frozen yogurt chains and help individual frozen yogurt operators rebrand under the sweetFrog name.”