sweetFrog Sets Sights on Egypt

    Industry News | July 22, 2014

    With more than 350 locations in the U.S., Dominican Republic, and England, sweetFrog announced its expansion plan into Egypt. The frozen yogurt chain signed a development agreement with Vantage Egypt for Tourism & Entertainment, the food and beverage division of Halawa Group. The first two sweetFrog locations are set to open in Cairo by the end of 2014.

    Vantage Egypt is a subsidiary of Halawa Group, one of the largest dairy producers in Egypt, with over 6,000 employees. Vantage Egypt owns and operates several restaurant concepts and international brands in Egypt.

    “We are very excited to be partnering with Vantage Egypt and to have them representing the sweetFrog brand—they have substantial experience introducing successful international brands into the Egyptian market, as well as developing and operating multi-unit food outlets,” says Vance Spilman, president at sweetFrog Enterprises.

    “We are delighted with sweetFrog’s accelerated growth across the U.S., which demonstrates ongoing strong demand for the brand, and we are very excited about the opportunity to bring the brand to the Middle East”, says Ashraf Galal, managing director of Vantage Egypt. “Egypt will be a fantastic market for sweetFrog, the premium high quality product offering is unique and very relevant to our consumers who are looking for a premium frozen yogurt in a family-friendly environment.”

    sweetFrog is expanding throughout the U.S. and internationally. The company is actively seeking qualified franchisees throughout the U.S. and master franchisees or country developers interested in regions abroad. 

    News and information presented in this release has not been corroborated by WTWH Media LLC.