Industry News | June 1, 2017

SweetFrog to Support March of Dimes Nationwide

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SweetFrog Enterprises, LLC. announced it will join with more than 3 million people and over 700 communities nationwide to help the March of Dimes help babies begin healthier lives. Since 1970, the March of Dimes has sponsored the March for Babies walk, raising money to fund research and programs to prevent the problems that threaten babies born too soon.

In June sweetFrog will go Bananas for Babies, as stores nationwide will offer guests the opportunity to donate $1 to the March of Dimes in exchange for a BOGO coupon good on a return visit before 7/31. In addition, a limited edition Bananas for Babies frog plush toy has been created featuring sweetFrog’s lovable mascot Scoop. The Bananas for Babies Scoop can be purchased at stores nationwide or online.

Since the start of the Bananas for Babies campaign in 2015, sweetFrog has raised more than $70,000 for the March of Dimes. Local sweetFrog stores will have their own March for Babies teams, host March of Dimes Appreciation Parties and offer gift card fundraising programs as a part of the promotion.

“All babies, whether they‘re born early or right on time, benefit from advances made possible by the March of Dimes," says Matt Smith, chief marketing officer for sweetFrog. “We‘re proud to know that our partnership with the March of Dimes can help even more families have healthy babies.”

The March for Babies has helped raise $2.3 billion since its inception, supporting the nearly 500,000 babies born prematurely every year. Proceeds raised fund research into the causes and prevention of early births. The effort also offers support for families with NICU babies and helps expectant mothers realize full-term pregnancies. The March of Dimes is the nation’s leading nonprofit organization for pregnancy and baby health.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.