Sweetgreen, the mission-driven restaurant brand serving healthy food at scale, today announced the hiring of Chad Brauze, Head of Culinary, and Michael Kotick, Head of Marketing, to join the Sweetgreen team.
"We are thrilled to have these two industry leaders join our team at such an exciting time for the company,” says Sweetgreen Co-Founder and Chief Executive Officer, Jonathan Neman. “Over the past several months, we have introduced heartier menu options and launched our loyalty program, building on our industry-leading digital app. Their deep experience in menu innovation and marketing, combined with their passion for scaling businesses and pushing boundaries, will help us further our mission of connecting people to real food.”
Chad Brauze brings extensive menu innovation experience from quick service to fast casual and fine dining restaurants. In his role, Chad will be responsible for overseeing the Sweetgreen menu development and the innovation roadmap, and will report to Nicolas Jammet, Co-Founder and Chief Concept Officer.
Chad joins Sweetgreen from Burger King where he was the Senior Director of Culinary Innovation and Sustainability, overseeing the core menu and limited time only food program. Prior to that, he was the Director of Culinary and Menu Development at Chipotle Mexican Grill. His work included the testing and successful launches of Queso Blanco, Carne Asada and Brisket. Chad has trained in renowned kitchens around the world including at El Bulli, Per Se and Daniel. He holds a degree from the Culinary Institute of America.
Michael Kotick adds award-winning marketing, innovation, and communications experience to the team from his time working with fast casual and CPG food brands. In his role, Michael will be responsible for overseeing Sweetgreen’s marketing and menu strategy, and will report to Nathaniel Ru, Co-Founder and Chief Brand Officer .
Prior to joining Sweetgreen, Michael served as Chipotle’s Senior Director of Marketing. He was responsible for driving Chipotle’s purpose-driven marketing through national campaigns, brand and sustainability actions, menu and product innovation, digital marketing,loyalty program growth, and in-restaurant experience. During his tenure, Michael also led the marketing strategy for Chipotle’s brand growth in Canada and Western Europe.
Additionally, Michael spent eight years at Nestlé where he served in various marketing leadership positions, including marketing director, general manager, Member of Nestlé’s global marketing leadership team, and global head of digital and social media of PetCare.
Michael has been recognized as one of Business Insider’s 25 Rising Stars in Brand Marketing, and has earned a Masters in Global Management from Thunderbird School of Global Management, an MBA in Marketing and Finance from Michigan State University, and a BA in Economics from Michigan State University.