In preparation for unprecedented growth in 2024, Swig has expanded its C-Suite and named Bill Ayers its Chief Financial Officer.  

Ayers joins Swig with over 20 years of experience in corporate finance and investment banking. Most recently, he was Global VP of Finance for Black Diamond, the worldwide leader in climbing and ski equipment. Prior to that, he held leadership positions at 1-800 Contacts and worked in the banking industry at HSBC and BMO Capital Markets.

“Bill is sharp and strategic. He’s a phenomenal find and will be a true asset to our team,” said Rian McCartan, CEO of Swig. “Swig’s growth trajectory is not for the faint of the heart, and we couldn’t be more thrilled to have someone who is not only highly skilled, but an incredible fit for our fun and fast-paced culture.”  

Ayers’ financial acumen comes at the perfect time for Swig, which is rapidly growing on both a corporate and franchising level. In 2024, Swig plans to add 25 corporate and 40 franchise stores. And on the franchise front, that’s only the beginning with 500 units already solidified.

“It’s an honor to join the Swig family. I’m looking forward to helping Swig enter its next chapter as it unlocks the franchise model, continues to ramp up corporate stores, and explores all the promising potential the brand has to offer,” Ayers says. “The team’s knowledge of the customized beverage industry is unparalleled. I’m truly energized to work alongside some of the most passionate, dedicated, competitive people I have ever met. It’s no wonder the Swig brand is so strong and the future so bright.”

Ayers’ hire comes after many strategic leadership appointments for Swig in the last year: Dylan Roeder and Chase Wardrop were named CMO and COO respectively. Angela Kavanaugh was brought on as Director of People and Culture. Jordan Hill was named VP of Development. And Geoff Alter was named Director of Supply Chain.

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