Since its re-launch last week, has introduced a multitude of interactive features to allow users to share their specific interactions with foods, events, and items in their area. In a clean, easy-to-use interface, users can now easily document their experiences, follow friends, look for deals, and compete in weekly contests.

“The process of discovery, review, and documentation are pretty much the same with Yelp or Foursquare, who provides reviews and tips on places,” says Debbie Tran, community manager at “But is all about the interesting things, items, dishes, decorations, or just any details inside those places."

Established in late 2011, was originally introduced as a mobile marketplace. Recently, pivoted to be a mobile journal that lets you document, rate, and share all the specific things that you do on the go.  

For example, instead of sharing you're at Starbucks, you can give a five-star rating specifically to the Caramel Frappuccino you’re having at Starbucks, or instead of sharing you're at Macy's, you can brag to your friends about the new Coach Colette Hobo bag you just bought at Macy's.

" works well with other apps like Foursquare or Yelp, which help you to find places to go to in the first place," Tran says. " then helps you to continue the experience, post-checkin, what to do after you are inside the place.” is fully integrated with all your existing social networks. With one tap of a button all of your friends and followers on Facebook, Twitter, and Foursquare will know exactly what you doing.

With more than 5,000 local businesses and more than four million items in its database in the New York City area, currently available on iPhone ( and Android (