Taco Bell Activates Veggie-Only Kiosk Feature

    Industry News | March 3, 2020
    Taco Bell Veggie Mode
    Taco Bell

    Veggie Mode allows customers to see only vegetarian offers at Taco Bell kiosks. 

    On March 12, Taco Bell will officially activate Veggie Mode, a single-swipe feature that instantly transforms the menu to show only vegetarian items on self-service ordering kiosks nationwide. 

    Veggie Mode makes it easier for consumers to gain instant access to Taco Bell’s nearly 50 American Vegetarian Association-certified items.

    Taco Bell has also expanded its amount of AVA-certified vegetarian ingredients, now including fan favorites like Potato Bites, Chalupa shells, and hash browns. Customers can further customize their orders while in Veggie Mode, with a total of over 20 million possible vegetarian menu combinations—enough to customize a new meal every day for more than 50,000 years.

    Veggie Mode brings access to an abundance of meatless options and makes it easy. With a literal press of a button, Veggie Mode unlocks new versions of classic Taco Bell menu items, including the options listed below:

    • Beefy 5-Layer Burrito → Layered Vegetarian Burrito
    • Chalupa Supreme → Black Bean Chalupa Supreme
    • Chicken Soft Taco → Black Bean Soft Taco

    "We've been doing vegetarian for a long time, but that is not enough for us. People should be given more options than one plant-based choice," says Missy Schaaphok, registered dietary nutritionist, Taco Bell's global nutrition and sustainability manager. "At Taco Bell, celebrating vegetarian is more than just a trend, it is something we do every day of the week. With Veggie Mode, we are proud to make it even easier to order plant-based options that vegetarians and non-vegetarians can agree are delicious."

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.