On March 12, Taco Bell will officially activate Veggie Mode, a single-swipe feature that instantly transforms the menu to show only vegetarian items on self-service ordering kiosks nationwide.
Veggie Mode makes it easier for consumers to gain instant access to Taco Bell’s nearly 50 American Vegetarian Association-certified items.
Taco Bell has also expanded its amount of AVA-certified vegetarian ingredients, now including fan favorites like Potato Bites, Chalupa shells, and hash browns. Customers can further customize their orders while in Veggie Mode, with a total of over 20 million possible vegetarian menu combinations—enough to customize a new meal every day for more than 50,000 years.
Veggie Mode brings access to an abundance of meatless options and makes it easy. With a literal press of a button, Veggie Mode unlocks new versions of classic Taco Bell menu items, including the options listed below:
- Beefy 5-Layer Burrito → Layered Vegetarian Burrito
- Chalupa Supreme → Black Bean Chalupa Supreme
- Chicken Soft Taco → Black Bean Soft Taco
"We've been doing vegetarian for a long time, but that is not enough for us. People should be given more options than one plant-based choice," says Missy Schaaphok, registered dietary nutritionist, Taco Bell's global nutrition and sustainability manager. "At Taco Bell, celebrating vegetarian is more than just a trend, it is something we do every day of the week. With Veggie Mode, we are proud to make it even easier to order plant-based options that vegetarians and non-vegetarians can agree are delicious."