Taco Bell knows there is no traditional path to success. Yet today there are still those traditional rules to what is valued. Take scholarships, which historically have been divided into two categories: academic and athletic. While Taco Bell is in favor of those, it asks, what about the other kids? The ones whose passion, creativity, and curiosity may just be what changes the world. The Live Más Scholarship is for that “other kid."
Who is it for?
This is a one-of-a-kind opportunity for the next generation of leaders. In its inaugural phase, the Taco Bell Foundation will award a total of $1 million Live Más Scholarships for post-high school education to 220 teens and young adults (ages 16–24) with unique dreams and passions. Specific awards will vary and range from $2,500–$25,000 per individual to enable the dreamers, innovators, and creators of this generation to find their place in the world and realize their full potential.
Why this matters
Teens and young adults are the heart and soul of Taco Bell. They are Taco Bell customers, employees, and the next generation of leaders. Taco Bell believes they deserve the chance to dream big and to have someone invest in those dreams. Through the Live Más Scholarship, Taco Bell, and the Taco Bell Foundation are giving today’s youth a platform to be heard, unlocking their idea of what’s possible and shattering the conventions of scholarship silos.
How will it work?
How to apply?
Applicants are asked to create and submit a video (two minutes or less in length) that tells the story of their life’s passion. They will not be evaluated on how well the video is made, but on how they show their talents and explain why they should be considered for a Live Más Scholarship. All videos must be submitted to http://www.livemasscholarship.com/.
In order to apply, individuals must be between 16 and 24 years of age, and a legal resident of the 50 United States or the District of Columbia.
As a brand that gives many young Americans their very first job, no issue is more important to Taco Bell than helping America’s youth succeed. That’s why in 1992 the Taco Bell Foundation was founded with a focus to ignite the potential within teens and young adults, starting with earning their high school diploma.
Today, Taco Bell Foundation is committed to empowering youth to reach their full potential, starting with a high school diploma and beyond. The Foundation reaches more than 1 million teens and young adults a year in more than 6,000 communities nationwide. Since its founding, the Foundation has granted more than $75 million in scholarships and grants that provide access to mentorships (online and in communities), career readiness and access to tools and resources to help them graduate.
Together with Taco Bell Foundation, franchisees, customers, and partners, Taco Bell continues to inspire and empower its team members and young adults through the following programs.
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