Industry News | September 4, 2014

Taco Bell Foundation for Teens Partners with YouTube Star

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Taco Bell Foundation for Teens and its partner, Get Schooled, together with celebrity ambassador and YouTube sensation Tyler Oakley, kick off their first-ever Graduate for Más Teen Scholar contest and are looking for one special high school student to fill the coveted position in 2015. To apply, students are invited to make their promise to graduate and then submit a video entry at explaining who they are, why they are a fit, and how they could help inspire their peers to graduate. Entries will be judged based on onscreen personality, ability to create content and engage with others, education and work ethic, and a passion to Live Más.

The student who is crowned as the new Teen Scholar will partake in a one-of-a-kind, yearlong journey as part of the Graduate for Más program, receiving exclusive opportunities that will help them along a future career path, while inspiring the rest of America’s teens to achieve más. Not only will the winner receive a $30,000 scholarship and hold the elite title of Teen Scholar for the Foundation, but he/she will also earn the opportunity to participate in a Taco Bell television ad, will be featured on in-restaurant POP materials, and will have the chance to collaborate with the Foundation’s celebrity partners throughout the year.

“The Taco Bell Foundation for Teens inspires and enables future leaders in a way that’s fun and rewarding, and we will select an exceptional teen to be the 2015 Scholar. We are so excited for this individual to have access to exclusive career-development opportunities, a scholarship grant and a voice in our yearlong activations, so that they in turn can help us inspire other teens to pursue their dreams,” says Regina Borda, managing director of the Taco Bell Foundation for Teens. “We are proud to partner with Tyler Oakley for this contest, since he is the perfect example of someone who turned their dreams into reality through hard work and commitment, and now is a voice to millions on YouTube. We are looking forward to receiving many great applications, and I already know that choosing from all of the amazing candidates will be hard!”

“Being involved in the search to find the next Teen Scholar is a big deal for me. I’m excited to be part of an organization that is providing life-changing opportunities and the right resources to teens,” says YouTube personality Tyler Oakley. “Most of my viewers are teens, and they are passionate about so many different causes. The next Teen Scholar will help spread the inspiration to their peers to change the world.”

The Teen Scholar program was established last year as a pilot program and included teens with which the Foundation had existing relationships, including a Taco Bell restaurant employee. This year, the program is open to students across the entire United States and will provide even more access and greater opportunities.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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