Taco Bell announced that it wants to give back with something everyone knows and loves—a free Doritos Locos Tacos to everyone in America. Mark King, CEO of Taco Bell Corp. announced in a letter to fans that on Tuesday, March 31, Taco Bell drive-thru guests across America will receive a free seasoned beef Nacho Cheese Doritos Locos Tacos, no purchase necessary, from the comfort of their own cars at participating locations and while supplies last.
“For the past few weeks, we've been focused on making Taco Bell the safest place to work and eat, and now we're giving America free tacos as a small way of saying thank you for how everyone is showing up for their communities,” says King. “I’m also very proud to say the Taco Bell Foundation will be donating $1 million to No Kid Hungry, and we’re turning on Round Up in the drive thru at participating locations as an easy and affordable way for you to give back, too.”
In addition to hoping to give away at least one million tacos this Tuesday, Taco Bell has announced the Taco Bell Foundation is donating $1 million to No Kid Hungry, a national campaign to end childhood hunger in America. When guests visit their local Taco Bell drive-thru, participating locations will soon have the option to ‘round up’ their order total to the nearest dollar and all funds raised will go to No Kid Hungry.
The letter outlined several other initiatives made by the brand to give back to fans, communities, and heroes, including:
Free Doritos Locos Tacos to all drive-thru guests on Tuesday, March 31
The Taco Bell Foundation is donating $1 million to No Kid Hungry
Re-launching Round Up program in the drive-thru at participating locations to raise funds for No Kid Hungry
Partnering with restaurants and distribution centers to donate excess food and produce to local community food banks
Transforming its U.S. Taco Bell Taco Trucks into mobile commissaries to deliver food to those in essential roles such as healthcare workers, teachers, grocery store employees, and more
Committing to feeding healthcare workers across many of the brand’s international markets
Working on a solution, where possible, to feed truck and ambulance drivers who currently cannot order from the drive-thru
Keeping Team Members Safe
Working closely with its franchisees to put additional procedures in place to ensure social distancing is enabled in working kitchens