Industry News | August 6, 2015

Taco Bell Introduces Spicy DareDevil Loaded Grillers

image used with permission.

Starting this Thursday, August 6, Taco Bell is challenging everyone to take on its spiciest flavors with the new $1 DareDevil Loaded Grillers. For $1 each, Taco Bell is bringing three levels of heat new: Mild Chipotle, Hot Habanero, and Fiery Ghost Pepper. According to the company, “This is the spiciest we’ve ever gone! And hey, if you can get through all three of these heat challenges, we’ll throw in the bragging rights for free.”

Combined with seasoned beef, red tortilla strips, and nacho cheese wrapped in a warm tortilla, these sauces give a flavor experience worthy of any adventurer. The $1 DareDevil Loaded Grillers will be offered for just a buck each, or choose one as part of a $5 Box including a Burrito Supreme, Crunchy Taco, and a medium beverage.

The launch of $1 DareDevil Loaded Grillers will be supported with 30- and 15-second TV spots, which will begin airing on August 10.

In the spirit of celebrating the #DareDevilChallenge, Taco Bell wants fans to tune into social channels in the coming weeks to see friends take on daring challenges proposed by its fans.  

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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