With the most wonderful time of year just around the corner, Taco Bell is launching “Taco Gifter,” the brand’s new taco e-gifting service, giving fans the opportunity to gift its most iconic menu item via the Taco Bell app or website.

While Taco Gifter launches on National Taco Day (October 4), it will be a permanent addition to the app and website, allowing fans to share their love of tacos anytime, for any occasion or no occasion at all. BFFs can now console taco-loving friends whose favorite show was just cancelled, celebrate a half-birthday, or thank someone for noticing a new haircut. The new digital innovation makes the universal love for tacos ready-to-gift, more special than posting HBD on someone’s social page, and less complicated than finding the perfect greeting card, which at the end of the day, aren’t as tasty as tacos anyway.

To kick off the National Taco Day celebrations, Taco Bell is giving away a free taco to gift for the first 10,000 people who use Taco Gifter. Fans can look to Taco Bell’s Twitter page to find out when those free tacos are available. Since tacos are a perfect gift for any occasion, the brand is also making unwrapping deliciousness extra special with a seasonal gift wrap that will adorn all Taco Bell crunchy tacos for a limited time and while supplies last.

“For years, Taco Bell has been a part of our fans’ milestone moments – from proposals and weddings to graduations and proms—and we’re excited to introduce a fun and convenient service to help celebrate any occasion in between,” says Nikki Lawson, Taco Bell’s Chief Global Brand Officer. “As we continue to innovate and identify new ways to deliver engaging brand experiences with consumers, our focus on our digital infrastructure has allowed us to surprise and delight fans with unexpected offerings. We’re excited to keep exceeding expectations.”

To send a taco, fans can download the Taco Bell app and find the platform in the Menu or visit tacobell.com/gifter. Whether a taco gift is being sent across the room or across the nation, the gifting process is simple and seamless. Users select a gif, enter the recipient’s name, add a personal message, checkout and then send a unique URL to their taco-loving friend via text, email, DM or any other form of communication. Filled with a variety of gifs, fans will be able to spice up their gift with a gif fitting for any holiday, smalliday and everything in between. The taco-gifting platform follows the digital launch of Taco Bell Rewards, a loyalty program that celebrates fans’ cravings and gives them exclusive offers and perks including free Taco Bell simply for eating Taco Bell.

Marketing & Promotions, Menu Innovations, News, Taco Bell