Taco Bell® today announced the appointment of
Greg Creed as the chief marketing officer, adding to its senior leadership team.

Creed is credited as a strong brand marketer in the United States with extensive international restaurant experience and working knowledge of the Taco Bell brand.

In his most recent position as chief marketing officer for Tricon Restaurants International, Creed
developed the Taco Bell brand in Australia. He led a breakthrough Taco Bell menu initiative in that
country and drove significant operational improvements. He has consistently innovated in the areas of
new product development, marketing calendar initiatives and brand differentiating advertising.

“Greg is an exceptional leader with a proven track record of building brands around the globe and
achieving strong sales growth,” said Emil Brolick, president and chief concept officer, Taco Bell Corp.
“His strategic vision, focus on results, and ability to build strong franchise relationships make him the
ideal candidate for our chief marketing officer,” added Brolick.

Prior to joining the Tricon family, Creed had extensive brand management and positioning experience
with Lever Brothers, including serving as the global brand manager for Dove soap and driving the
launch of Lever 2000.

For the past several months, Brolick has been acting as chief marketing officer working with creative
advertising partner, Food Cone & Belding, and will continue to do so until Creed joins the company in
early May.

News, Taco Bell