Industry News | July 4, 2012

Taco Bell Offers BOGO Promo for Cantina Bell Menu

Taco Bell today announced that it will support the July 5 launch of its new industry-changing Cantina Bell menu--created by chef Lorena Garcia, who was featured on NBC's "American's Next Great Restaurant" and will appear on the new season of Bravo's "Top Chef Masters"--by offering a buy-one-get-one-free promotion from July 5-7 on the brand's Facebook page.

The offer will be good for a free Cantina Bowl or Cantina Burrito with the purchase of a Cantina Bowl or Burrito (retail value is $4.79 for chicken/veggie, $4.99 for steak) and can be redeemed at participating Taco Bell restaurants by handing over a printout email of the offer or by showing the email itself via mobile phone from 11 a.m.-11 p.m. only.

Along with the BOGO offer, Taco Bell is guaranteeing its quality. If a customer tries and doesn't like the Cantina Bowl or Burrito, Taco Bell will give a refund or replace it (excluding combos and boxes).

Chef Garcia worked with Taco Bell beginning in October 2010 to perfect the menu, which features eight new ingredients: whole black beans, cilantro rice, 100 percen all-white-meat chicken in a citrus and herb marinade, guacamole with Hass avocado, fire-roasted corn salsa, creamy cilantro dressing, romaine lettuce, and pico de gallo.

Taco Bell will also offer side combinations as part of the menu: chips and Garcia's pico de gallo or fire-roasted corn salsa; chips and guacamole; or black beans and cilantro rice.


Copy Chipotle and/ or Qdoba...anyone? Anyone?

Must be fun to just copy all of your fast casual competitors and brand it as your own creation...Qdoba and Chipotle are like..."ok, bring it"

They have their packaged food components delivered from distribution centers and do things like reconstitutute what they call refried beans with water and heat in the restaurants. That ain't cooking...

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