After launching their “free taco every week” giveaway with T-Mobile Tuesdays during this year’s Super Bowl, T-Mobile and Taco Bell are going even bigger, creating their first co-branded T-MoBell stores to bring the ultimate experience— smartphones and tacos—to everyone. Coming July 23-25 to New York, Los Angeles and Chicago, T-MoBell stores will serve awesome—and free—exclusives, including a limited edition T-MoBell Freeze, free tacos and co-branded merchandise. Plus, each T-MoBell location will be serving up celeb meet-and-greets to celebrate the opening.

“When we launched free tacos every week on T-Mobile Tuesdays, had its highest online order day ever and T-Mobile Tuesdays was number one in the App Store. Since then, Un-carrier customers have snagged more than 14 million free tacos from the app,” says John Legere, CEO of T-Mobile. “People love tacos. And they love their phones. T-MoBell is the ultimate fusion of those two loves, and we can’t wait to show everyone what we’ve cooked up.”

T-MoBell stores will open at T-Mobile’s local Signature Stores in New York City, Los Angeles and Chicago, with free tacos, freezes and in-store DJs and giveaways from 2 p.m.–5 p.m. daily on July 23, 24, and 25, while supplies last. Those first in line will get first pick at the exclusive merchandise.

On opening day, guests will have a chance to snap a pic with surprise special guests at every T-MoBell location, including The Bachelor’s Colton Underwood at the Chicago T-MoBell.

Free tacos and an exclusive, co-branded T-MoBell Freeze—a colorful, disruption—flavored drink that tastes a lot like white cherry.

T-MoBell merchandise including taco-themed socks and a co-branded stick-on wallet to spice up your phone.

Hang out in-store and get your chance at some fun swag. You may even score some sweet sunglasses or a Taco Foam Hat sure to snag the double taps on your ‘gram.

Not in a T-MoBell launch city? Just follow @TMobile on Twitter for giveaways starting July 23. You could win a year of free tacos in the form of a $500 Taco Bell gift card and magenta prize packs, including Powerbeats Pro Wireless Earphones, an Ultimate Ears Megaboom 3 speaker and more.

Marketing & Promotions, News, Taco Bell