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To officially kick off the New Year, Taco Bell announced it will advertise during Super Bowl XLVII, which will be broadcast on the CBS Television Network on Febuary 3, 2013.
“We are excited to be back in Super Bowl after a few years away and can’t wait to show the world what we have in store for them,” says Brian Niccol, chief marketing and innovation officer, Taco Bell Corp.
The Super Bowl ad will be 60 seconds in length and support the brand’s “Live Mas” tagline and spirit. The spot is being created by Deutsch LA, which has recently joined Taco Bell's agency roster, along with lead agency Draftfcb.
The last time Taco Bell advertised during the Super Bowl was during the 2010 game, and the ad supported the brand’s $5 Big Box.
Details about the 2013 Super Bowl creative and campaign will be released in the coming weeks.