Industry News | March 15, 2007

Taco Bell Tests MasterCard PayPass

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MasterCard Worldwide and Taco Bell announced today that they are testing MasterCard® PayPass™ with the intent to launch at all 1,300 company owned restaurants and additional participating franchise locations nationwide. PayPass will be accepted at both dine-in and drive-thru locations. Approximately 100 Taco Bell stores will begin accepting MasterCard PayPass in the fourth quarter of 2007, with additional stores added throughout 2008, pending a successful test.

“As a quick-service restaurant, we understand the importance of our customers’ time, and accepting MasterCard PayPass provides an obvious benefit to them,” said Greg Creed, President, Taco Bell Corp. “PayPass gives Taco Bell customers the opportunity to order their food, pay for it, grab it and run without having to search for cash.”

Purchases under $25 will not require the customer to sign the receipt, further speeding up the transaction. In addition, Taco Bell will continue to accept traditional magnetic-stripe payment cards.