Taco Bell to Unleash Crispy Chicken Sandwich Taco Nationwide on September 2

    Industry News | August 26, 2021
    Taco Bell Crispy Chicken Sandwich Taco.
    Taco Bell
    The Crispy Chicken Sandwich Taco features all-white meat crispy chicken marinated in jalapeño buttermilk, seasoned with bold Mexican spices and rolled in a crunchy tortilla chip coating.

    Beginning September 2, Taco Bell’s long-awaited Crispy Chicken Sandwich Taco will be available nationwide at participating locations for a limited time. Not quite a sandwich, not quite a taco, it doesn’t have to explain itself. After locally testing earlier this year in Nashville, Tennessee, and Charlotte, North Carolina, to much success, the test kitchen masterminds knew it was time to go nationwide. Fans can also get their cravings met with early access on August 30 during Happier Hour via the Taco Bell app.

    Fluffy like a sandwich, but folded like a taco, the Crispy Chicken Sandwich Taco is the latest from the masterminds in menu item mashups. Taco Bell is no stranger to the world of crispy chicken after introducing fan-favorites like the Crispy Chicken Chickstar, Naked Chicken Chips and the Naked Chicken Chalupa which flipped the script on traditional chicken menu items.

    Whether the Crispy Chicken Sandwich Taco is a taco or a sandwich might just be the greatest debate of recent time, which is why Taco Bell has enlisted some of the brightest minds in the country to help fans tackle it. That’s right, on Sept. 4 Taco Bell will use two real college debate teams from the University of Georgia and Clemson University to go head to head in the name of ‘Team it’s a Sandwich’ and ‘Team it's a Taco’. “The Great Crispy Chicken Sandwich Taco Debate” will air on Saturday, Sept. 4 during the Georgia vs Clemson primetime college football game on ABC (7:30 p.m. ET), via a :60 and three :30 ad spots.

    “Our new crispy chicken innovation is far from the average chicken sandwich, and we’re certain it will get a spicy reaction from sandwich and taco fans alike,” says Liz Matthews, Taco Bell's Global Chief Food Innovation Officer. “Even the masterminds from our test kitchen couldn't decide if it was more taco or sandwich, which is why we're excited to bring in the debate team experts to have some fun."

    The Crispy Chicken Sandwich Taco features all-white meat crispy chicken marinated in jalapeño buttermilk, seasoned with bold Mexican spices and rolled in a crunchy tortilla chip coating. It’s served on a warm soft flatbread shaped in an iconic taco form and flavored with Taco Bell’s signature creamy chipotle sauce. Enjoy it Regular or Spicy with crunchy jalapeño slices for those who want an extra kick.

    Fans can find it a la carte for $2.49, Buy 2 for $4.49 or in a Crispy Chicken Sandwich Box for $5.49, which includes a Beefy 5-layer Burrito, Crunchy Taco and medium fountain drink.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.