Taco Bell’s Live Más LIVE will now take place on March 4 at the Brooklyn Paramount in New York City. The brand’s tech-inspired keynote experience is back for a heavily requested encore to unveil 2025’s biggest innovations— on and off the menu. Taco Bell’s CEO, Sean Tresvant, Chief Food and Innovation Officer Liz Matthews and CMO Taylor Montgomery will be taking the stage alongside a few surprise guests. The in-person and livestreamed event will unveil a year’s-worth of innovation, announcing over 30 new products in the works.
Taco Bell Rewards Members looking to experience Live Más LIVE in person have one more opportunity on Tuesday, February 11 at 2 PM PST when additional tickets drop exclusively on the Taco Bell app on a first-come first-served basis. Set your alarm and tell your friends because the first Tuesday Drop for Live Más LIVE spots were claimed in .3 seconds (you read that right!).
Fans who don’t secure tickets can stay in the know and experience Taco Bell’s most exciting year yet via the livestream which will be available to access on March 4 at 5 PM ET at YouTube.com/@TacoBell.
Ahead of Live Más LIVE 2025, executives from Taco Bell and its parent company Yum! Brands will preview Taco Bell’s 2025 business strategy to investors, including global growth plans, distinctive experiences and exciting tech advances.
Live Más LIVE was originally planned to take place in Los Angeles but to ensure the focus remains on the ongoing recovery and rebuilding following the devasting wildfires, both Live Más LIVE and the investor event will be held in New York City.
