Industry News | January 11, 2017

Taco Bell's New Innovation: A Shell Made of Fried Chicken

Taco Bell is coming un-shelled with its latest food innovation, coming in the form of the first taco shell made entirely of marinated, all-white crispy chicken. The Naked Chicken Chalupa will bare all nationwide on January 26.

Where does Taco Bell come up with these outside-the-box menu items? We took a trip to the headquarters and found out.

“Something this delicious yet different is bound to ruffle some feathers; some might even cluck their tongues at it,” says Marisa Thalberg, chief marketing officer at Taco Bell Corp. “However, we feel confident that once our fans get a taste of the Naked Chicken Chalupa they are going to understand exactly why this is our next big, fun and craveable innovation, following in the footsteps of the Doritos Locos Tacos five years ago and the Quesalupa just last year.”

The shell is made with four ounces of marinated, all-white-meat, antibiotic-free chicken kicked up with bold Mexican spices and seasoning, and is packed with fresh shredded lettuce, diced ripe tomatoes, cheddar cheese and creamy avocado ranch. The mouthwatering combination brings a fresh, crisp flavor with a kick of spice to the menu like never before.

The Naked Chicken Chalupa saw buzzworthy tests in select markets in both 2015 (Bakersfield, California) and 2016 (Kansas City, Missouri), and will now make its full reveal nationwide. Crisped to perfection to deliver a solid crunch for just $2.99, it will also be featured in a $5 Box including a Naked Chicken Chalupa, Doritos Locos Taco, Crunchy Taco, and Medium Drink.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.


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