Taco Bell’s 'Steal A Base, Steal A Taco' Returning for 2020 World Series

    Industry News | October 14, 2020
    Taco Bell customer eats a Doritos Locos taco.
    Taco Bell
    For the first time ever, this promotion allows Taco Bell fans to score their free taco within hours after the first base is stolen in the World Series via a code on the Taco Bell app and to have their own unique redemption period.

    The 2020 World Series is around the corner and so is the return of Taco Bell’s “Steal A Base, Steal A Taco” promotion. In a year full of uncertainty and an unprecedented season that started later than typically scheduled, Taco Bell wants to make sure that this year, taco and baseball fans alike don’t have to wait any longer for the chance to score a free taco.

    For the first time ever, this promotion allows Taco Bell fans to score their free taco within hours after the first base is stolen in the World Series via a code on the Taco Bell app and to have their own unique redemption period. The 2020 World Series begins Tuesday night, October 20, live on FOX.

    This digital extension comes in clutch for fans who want to score their free tacos faster than any year prior - faster than a four-seam fastball. With drive-thru times down to an average of less than four minutes, it’s likely the DLT will reach its destination before the seventh inning stretch. For fans who prefer to keep the DLT tradition alive, there will still be free tacos available in-restaurant on October 28 if a base is stolen, see Terms and Conditions.

    “Through a season and a year like no other, we are proud to bring back a promotion that fans can always count on and are thrilled to partner with the league again to provide free tacos for all of America—no matter what team you root for,” says Nikki Lawson, Taco Bell’s Chief Global Brand Officer. “We're looking forward to seeing who will be America’s newest Taco Hero and are excited to give our Taco Bell Loyalty Rewards Members early access to their free Doritos® Locos Taco via Taco Bell Loyalty Rewards [Beta].”

    “Steal a Base, Steal a Taco has become a tradition tied to the World Series and we’re thrilled to partner with Taco Bell to bring baseball fans even more to look forward to through this extraordinary postseason,” says Noah Garden, MLB Chief Revenue Officer.

    To raise the stakes even more, Taco Bell is partnering with BetMGM, for the second year in a row, to take the Taco Hero experience to the next level with two exclusive prop bets for BetMGM app users. Fans can wager real money on which player they think will steal the first base of the World Series as well as in which inning the first stolen base will occur.

    Taco Bell Loyalty Rewards launched in June this year and has expanded the brand’s digital touchpoints with consumers through exclusive deals, convenient ordering as well as access to customizable, craveable menu items. Fans can sign up for Taco Bell’s Reward (Beta) loyalty program via the app here and will receive a free Doritos Locos Tacos just by joining.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.