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    Taco Bell's 'Steal a Base, Steal a Taco' Returns with a Betting Twist

  • Industry News October 14, 2019
    Taco Bell
    Fans looking to test their luck this October can participate at MGM Resorts in Nevada, Mississippi and New Jersey, or download the BetMGM digital app in New Jersey (playMGM in Nevada).

    For the seventh year in a row, Taco Bell is giving fans across the country another reason to get excited for the World Series: free tacos. But this year, Taco Bell is raising the stakes again. By teaming up with BetMGM, operated by Roar Digital, BetMGM will offer sports and taco fans alike the chance to wager real money on what player they think will steal the first base of the World Series—an honor Taco Bell has dubbed, “Taco Hero.”

    “When it comes to the World Series, rooting for that first stolen base and rejoicing for free tacos has really become the game within the game. So, teaming up with BetMGM to give fans a whole new way to participate in ‘Steal A Base, Steal A Taco’ felt like a natural extension for us,” says Will Bortz, director of brand partnerships and sponsorships at Taco Bell. “We can’t wait to see fans engage with the program like never before and, of course, we’re excited to see if their predictions come true.”

    Fans looking to test their luck this October can participate at MGM Resorts in Nevada, Mississippi and New Jersey, or download the BetMGM digital app in New Jersey (playMGM in Nevada). BetMGM will post prop bets on October 14, before the end of the League Championship Series presented by GEICO, offering a list of active players from the four remaining playoff teams. BetMGM oddsmakers will use historical data and their odds-making process to post real odds, which will be updated as the postseason progresses. But win or lose, everyone’s a winner when free tacos are being offered.

    “The 2019 World Series is certain to feature some of baseball’s biggest stars and most recognized teams, along with millions of hungry baseball fans,” says Matt Prevost, chief marketing officer, Roar Digital. “Taco Bell’s ‘Steal a Base, Steal a Taco' promotion is one of the most talked about and engaging initiatives in all of sports, and we are thrilled to be taking part in this fun and interactive experience via our BetMGM app as well as at participating MGM Resorts.”

    The 2019 World Series presented by YouTube TV starts Tuesday, October 22. Once the first base is stolen in the World Series, Taco Bell will announce the redemption day for America to cash in on a free Nacho Cheese Doritos Locos Tacos at all participating U.S. Taco Bell locations, while supplies last.

    Fans that are registered users on Taco Bell’s website or app can redeem their free Nacho Cheese Doritos Locos Tacos online or via mobile (all day, redemption date to be confirmed). Offer excludes delivery. Offer excludes Nacho Cheese Doritos Locos Tacos Supreme. Limit one (1) free Nacho Cheese Doritos Locos Tacos per person or registered account in the fifty (50) U.S. States and the District of Columbia. Check out www.TacoBell.com/StealATaco for full terms and conditions.

    Valid only in Nevada, Mississippi and New Jersey at MGM Sportsbooks and via the BetMGM App in New Jersey and the PlayMGM App in Nevada. Must be 21 or older.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.