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    Taco Bueno Introduces Artichoke Dip

  • Industry News July 18, 2005

    Dallas-based Taco Bueno improves its signature MexiDips & Chips(TM) menu item by adding Southwest Spinach-Artichoke Dip to the offering with the introduction of MexiDips & Chips(TM) Plus as a limited-time offer.

    The line extension includes plenty of crispy tortilla chips, zesty queso, fresh guacamole, refried beans, and the new thick and creamy Spinach-Artichoke dip, served in crispy tortilla cups.

    MexiDips & Chips(TM) Plus is available for $2.99. Customers can also purchase it in a combo, which includes a Beef Taco and a 32-ounce drink for only $4.99.

    "A menu item like Spinach-Artichoke dip is traditionally found at more upscale restaurants at much higher prices, and is not available at any of our fast-food competitors," says Scott Terraciano-Spence, vice president of marketing for Taco Bueno. "Taco Bueno continues to innovate by offering our customers fast casual quality at a fast food price and convenience."

    The addition of MexiDips & Chips(TM) Plus to the Taco Bueno menu is not the only food item to redefine Mexican quick-service expectations. In April, the chain added Chicken Taquitos to its mix of fast and fresh Mexican fare and the winter season will see the return of Tamales to the menu--both options not generally found at fast food restaurants.

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