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Taco Del Mar is now 270 units strong and best known for its fresh, wholesome Mexican food in a quick-casual format.
“We’re thrilled to bring the concept to New England, because there’s really nothing quite like it here, and the quality of the product is excellent," Bohinc says. “As the quick-serve Mexican category continues to gain popularity, introducing Taco Del Mar’s high-quality, high-value option with relatively small competition is good for us and our franchisees.”
Bohinc’s territory consists of the Hartford and New Haven (Conn.), Providence (Rhode Island) and New Bedford (Massachusetts) markets. One hundred Taco Del Mar locations are planned for that area. Doing business as TDM of South Shore New England, the company is actively screening prospects and has a first location under negotiation in Groton; the Long Hill Road location is set to open in the spring of 2008.