Master Developer Mitra Garschi of Tako,
Inc. announced Friday that Northern California plans to have 10 Taco Del Mar
restaurants up and running within the next two years. The latest in a string
of activity is the region’s first Taco Del Mar opening July 15 in Redding and a
seven-store franchise contract led by Operations Manager Jeffrey Anderson of
Jland, Inc.
“Bringing Taco Del Mar into the untapped Northern California marketplace
as well as the strong economic viability of the franchise made for some very
realistic and obvious choices,” Anderson says.
The Northern California development region of Taco Del Mar spans from
Marin County to the California-Oregon border, and east to Chico. Garschi said
she anticipates opening about 20 Taco Del Mar restaurants by 2010. Taco Del
Mar offers comparatively low start-up costs for franchisees (roughly $115,000
to $244,000 per store build out); each has a “kitchen-less kitchen,” similar
to Subway, which keeps equipment investment and labor costs relatively low,
she added.
Taco Del Mar was named one of Entrepreneur magazine’s Franchise 500 in
January and is found throughout the Western United States and British
Columbia with 150 locations and growing.
