Mexican quick-service chain Taco John’s selected Billie Jo Waara to be its new chief marketing officer. Waara has more than a decade of marketing experience, not only in the restaurant business but also in the tourism, banking, retail, and communications industries. At Taco John’s, Waara is focusing on growing brand awareness.
“I’m excited to become part of this iconic brand with such a passionate fan base,” Waara says. “Taco John’s has a rich heritage. For more than 40 years, it has earned a reputation for delicious and convenient Mexican food. I’m eager to introduce Taco John’s to new markets and new customers.”
The Taco John’s brand isn’t new to Waara. She has been working with the company for nearly five years as the vice president of insights and media at Lawrence & Schiller, the restaurant chain’s advertising agency of record.
“I hired Billie Jo because of her proven results and impressive experience growing sales and transactions,” says Jeff Linville, CEO for Taco John’s. “I believe she will play a lead role in helping us achieve both our short and long term growth goals here at Taco John’s.”