A new look and layout for Taco Jorn’s menuboards could translate into stronger sales for the chain. In test markets, the Mexican fast-casual concept recorded a 12 percent increase in the sale of EZ Combo meals.
“Our guests love the new visuals on our drive-thru and interior menuboards,” says Renée Middleton, vice president for marketing for Taco John's. “It really simplifies the menu, catches their eye, and brings more attention to the Taco John’s EZ Combos.”
The new Taco John’s® drive-thru menuboards will feature two panels instead of three. Interior menuboards are also getting a new look. Taco John’s has been testing the new designs at its company-owned locations since January 2014.
“Based on the results we’ve seen since the first of the year, I think these menuboards will help our franchisees drive additional sales and make the ordering process easier for their guests,” Middleton says.
All Taco John’s restaurants will install the new menuboards. More than 100 locations will make the change this year. The remaining restaurants will upgrade during 2015 and 2016.
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