The Meat & Potato Breakfast Burrito has developed a fan following at Taco John’s. The popularity of the morning entrée has helped make breakfast the fastest-growing daypart for the Mexican quick-service chain. On September 18, Taco John’s is hoping to grow that fan base when it offers a free breakfast burrito to anyone who walks into a restaurant and requests one.

“Tasting is believing. We can tell people we have the best breakfast burrito, but they’ll never know until they try one,” says Jeff Linville, CEO for Taco John’s. “

In addition to their flavor, Linville believes the breakfast burritos on the menu at Taco John’s are also popular because of their portability.

“The majority of our breakfast customers visit us at the drive-thru window. Mornings are busy and people have tight schedules,” Linville says. “Our breakfast menu items not only taste great, they also travel very well.”

Taco John’s is turning to text messaging to help people remember to stop for a free breakfast burrito. Anyone who sends TJFREE to 95577 will receive a text reminder. The free breakfast offer is available at participating restaurants until 10 a.m. on September 18.

Marketing & Promotions, News, Taco John's