Taco John’s, a Mexican quick-service restaurant, debuted Street Tacos April 6. During its first week on the menu, the limited time offer nearly tripled Taco John’s goals by sparking an 11.1 percent increase in year-over-year sales during the first week of sales.
“We believe Street Tacos represent menu innovation at its best. Taco John’s is staying true to its roots while serving up a new menu item with an original look and taste,” says Jeff Linville, CEO for Taco John’s. “We think it will appeal to both our core customers and new guests. Based on the sales numbers so far, the strategy is working.”
Taco John’s is building a history of strong sales in the month of April. Last year, they saw a 9.9 percent increase in year-over-year sales during the same time period. Over the past two years, the restaurant chain has delivered a 14.3 percent sales increase during the first half of April. Taco John’s is using a series of menu innovations to build momentum through the summer of 2015.
“We’re serving up two new tacos and a line of premium beverages and calling it the “Summer of Tacos,” says Billie Jo Waara, CMO for Taco John’s. “These new items offer guests a modern twist on a classic taco, and also meet customer desires for healthier fare at a great value.”
During the “Summer of Tacos” campaign, the quick-service chain is offering Street Tacos until June 7, a new line of premium beverages from May 4 to September 6 and Walking Tacos from June 8 to August 16.