Taco John’s has appointed Brooks Speirs as vice president for franchise development. In his new role, Speirs will oversee all elements of franchise development for the legacy brand.
As Taco John’s prioritizes growth this year, Speirs has developed a plan to expand the brand through franchising with qualified franchisees and development groups. In 2019, Taco John’s unveiled an updated brand and restaurant design. This year, the brand is introducing several menu items that aim to further position the brand as the first choice among Mexican quick-service brands. In addition, Taco John’s is rolling out a systemwide remodel program to match its updated branding, driving its popularity among young consumers.
Fueled by more than five decades of steady growth, a significant footprint of nearly 400 units open today and new branding, the legacy quick-service brand is seeking to grow through franchising with qualified franchisees across the country. Taco John’s is initially focused on markets where it already has a presence.
“When we decided to ramp up franchise growth and launch an aggressive strategy, we knew we needed an experienced sales executive to put us in a position to win,” said Jim Creel, president at Taco John’s. “Brooks fit the bill perfectly. His proven ability to execute sales strategies and deep experience in the restaurant franchising space is exactly what we need as we focus on franchise growth.”
Speirs joins Taco John’s with 19 years of franchise development experience. He previously served in executive franchise sales roles at leading brands including Moe’s Southwest Grill, Quiznos, TCBY, Teriyaki Madness, and CoreLife Eatery, to name a few. Speirs has experience leading both traditional and nontraditional franchise growth initiatives.
“I have loved this brand since childhood and I’m excited to be a part of the ‘new’ Taco John’s,” said Speirs. “As someone who has 19 years in this business, there has never been a better time than today to invest into Taco John’s.”