Industry News | June 2, 2016

Taco John's Launches New Loyalty App

image used with permission.

Loyal fans now have a new way to get the most out of their Taco John’s experience. The Mexican quick-service restaurant chain is launching TJ Rewards, a new loyalty program and mobile app for iOS and Android. In addition to sharing the latest offerings, exclusive deals, and coupons, TJ Rewards introduces a new program in which guests can earn free food.

“When guests visit Taco John’s, place an order of $5 or more, and use the new app to ‘check in,’ they’ll be rewarded with a punch,” says chief marketing officer Billie Jo Waara. “After eight punches, guests can redeem a coupon for a free Combo Meal of their choice.”

In its first week, the Taco John’s app was downloaded more than 13,000 times. Better yet for Taco John’s, the size of the average guest check for users of the new app is 18 percent higher than those of customers who haven’t installed the loyalty app.

“With the new mobile app, we have the opportunity to connect with our current guests and new millennial guests on a platform they’re familiar with,” Waara says. “Taco John’s has a history of extremely dedicated fans, so we think guests will appreciate the opportunity to earn free Combo Meals and receive exclusive opportunities in return for their support.”

Developed in partnership with Punchh, a national leader in loyalty apps for restaurant brands, Taco John’s will have the ability to modify the TJ Rewards app to support future promotions for limited time offers (LTOs), exclusive contests, and special offers such as birthday coupons.

“We’re just scratching the surface in terms of the app’s functionality and how we can use it to enhance engagement with our guests,” Waara says. “It will be a vital tool as we grow into new markets across the country.”

Guest will be able to collect punches for qualifiying food purchases at all Taco John’s restaurants. Some locations will scan a unique code on each guest’s phone. Others will allow guests to take a photo of their receipt within the app to earn their punch.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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